Mammut Ad Campaign for 2009

 

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I was really moved by the striking money shot for Mammut’s 2009 Ad Campaign.  I have a catalog that goes into a little more of the creative set-up and execution. The only photoshopping I can see would possibly be removing any ropes and safety equipment holding them to the rock formation. The rock formation is called the Kleines Kamel in the Furka Region in Switzerland. I hope you like…

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