Creative Debate: Girl Scouts Identity Update

It’s been awhile since we’ve done one of these, so I thought I’d give it a whirl. What do you think about the redesign of the Girl Scout logo and it’s identity update?

Here’s the scoop:

Objective: To better engage girls with a more relevant programming and activities

What they did:

  1. Added more stylish, youthful bangs and more realistic, perky noses
  2. Used lowercase font to make the words more approachable
  3. Logo placement to right and slightly above the words is meant to “proudly lead the way like the prow of the ship,” according to designers Jennifer Kinon and Bobby Martin

The green looks brighter and more livelier to me, although I can’t be 100% certain it’s new.

Read a full article about the redesign here. And don’t forget to drop off a comment or two.

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3 Comments on “Creative Debate: Girl Scouts Identity Update”

  1. CassieD Says:

    Love the stationary and love the green. I just wonder what will happen when bangs go out of style. ? But it does look fresh and more updated.

  2. Jill Says:

    I was a Daisy, Brownie and Jr Girl Scout and I have always been fond of this logo. I also very much like the pattern treatment they did on the identity pieces.

    Without the bangs, the front gal did look a little hippy dippy, as though she parted her hair in the middle and made daisy chains.

    Love the girl scouts and the cookies, but most of all I love the wonderful songs I learned at camp!

  3. amyjandrews Says:

    The stationary is cute, but since neither logo is truly reflective of girls today I think they should have stuck with the original.

    Plus, retro is in. I saw a toddler on the plane with a retro green shirt Girl Scout shirt and we were all asking the mom where we could buy one in our size. She reluctantly admitted she got what we all assumed to be a vintage find at Old Navy. Why change when you’re popular enough to make knock-offs?

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